On behalf of our client, a leading hotel group, we are looking for a Head of Marketing to be based at their offices in Limassol, Cyprus.
Main Duties & Responsibilities
Marketing Administration:
- Participates in the development and execution of campaigns.
- Coordinates and monitors representation in B2B programs and marketing channels.
- Manages distribution and monitoring of representation guidelines and specifications.
- Administers online hotel reviews and guest experience websites.
- Develops and administers targeted annual B2B marketing plans.
- Monitors privacy policy, terms of use, and other legal disclaimers across all marketing channels.
Hospitality Loyalty Program:
- Develops, coordinates, and monitors marketing plans for the promotion of the Hospitality Loyalty Club.
- Executes direct marketing communication activities for the Hospitality Loyalty Club.
- Administers and monitors the authorized loyalty program terms, policies, or any other applicable legal disclaimer.
Newsletter, Company Magazine, and Press Releases:
- Develops, executes, and monitors marketing plans for the publication and promotion of the company newsletter, magazine, and press releases.
- Identifies, collects, and maintains a database of news updates, important topics, latest events, and announcements.
Brand Development:
- Assists in preparing, executing, coordinating, and monitoring annual brand development plans.
- Collaborates with the Head of Content to develop brand collaterals, assets, and content.
- Assists in conducting annual brand research studies.
- Applies data analytics and conducts in-depth market research for industry best practices and forward-looking trends.
- Conducts a direct competition analysis.
Online Communities:
- Develops, executes, and monitors marketing plans for the development and growth of online communities.
- Coordinates and monitors internal teams and external associates such as online communities influencers, forum organizers, and social network administrators.
- Monitors daily all Social Media posts/queries/comments.
- Collaborates with the Head of Content to develop content for all social media platforms.
Other duties:
- Provides regular work updates and communicates progress status for assigned work.
- Works closely with the Marketing Manager to prepare annual budgets and apply budget control procedures.
- Ensures the implementation of the company confidentiality policies and guidelines.
- Assists and supports operations by performing work that might be beyond the scope of the role.
Job Requirements
- Master’s Degree in Marketing, MBA or related fields.
- Minimum 5 years’ experience in relevant positions.
- Proven experience in project management of complex projects
- Excellent command of the Greek and English language (both verbal and written).
- Exceptional communication and interpersonal skills.
- Strong analytic skills and numeracy.
Benefits
- An attractive remuneration package
- 13th salary per year (plus an extra bonus mid-year)
- Provident fund
- Discount scheme
