PPC Specialist

PPC Specialist

On behalf of our client, a leading forex company, we are looking for a PPC Specialist to be based at their offices in Limassol and Nicosia, Cyprus.

Main Duties and Responsibilities

  • Launches and optimizes PPC campaigns
  • Monitors budgets and oversees search platform accounts
  • Tracks KPIs and produces useful reports for management
  • Oversees accounts on search platforms (e.g. Google AdWords, Bing)
  • Manages the keyword selection and audience targeting
  • Monitors budget and adjusts bids to gain better ROI
  • Tracks KPIs to assess performance and pinpoint issues
  • Produces reports for management (e.g. dashboards)
  • Writes attractive and concise copy for adverts
  • Suggests and develops new campaigns across multiple channels
  • Maintains partnerships with PPC ad platforms and vendors
  • Finds ways to reduce risk of click fraud
  • Keeps abreast of PPC and SEM trends

Job Requirements

  • University degree in Marketing, Digital Media or a related field; AdWords certification is a plus 
  • At least 2 years of experience in a similar position. 
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Ability to think strategically and develop innovative marketing strategies

Benefits

  • Attractive remuneration package
  • Quarterly bonuses based on personal performance
  • Corporate fund 
  • Discretionary yearly bonus based on company’s performance 
  • Discount benefit card scheme 
  • Training opportunities for growth and expansion of knowledge
  • Paid 21 days holidays per year 

All CVs will be handled with the utmost confidentiality.